Photographs of a listing are the most likely source of a buyer's first impression. In many cases, this may be the only impression made if they are not interested in the photography. In the last ten years, the world of real estate has made the amazing transition from paper to digital listings. Yard signs, open houses, catalogs, and newspapers were the primary first step to find a new home. Now, 80% of all people who are searching for a new home, do their initial searches in digital form on the internet; on their own or with the assistance of an agent.

Of these five sales gateways, three of them depend on the photography of a property to make this valuable first impression. While the newspaper and catalogs offer one picture per listing, the internet allows buyers to thoroughly screen potential properties before they leave their home. This means you may not even get as much as a phone call letting you know they had interest, or why they no longer do. The photographs must be interesting enough to inspire a walk through.

Having professional photographs taken will give your listing more traffic by giving more people a better first impression. Your listing will also look much better than other comparable listings.